2025
Cindi Lux Returns to Her Hometown Roots
Championship Driver and Northwest based race team prime themselves for Portland’s famed Rose Cup
Aloha, Oregon, July 9, 2025 | Cindi Lux will return to her roots this week. The native of the Northwest has traveled the world racing professionally since starting her career in the Portland area. Her homecoming will take place July 12 – 13 in the 64th running of the Rose Cup Races at Portland International Raceway (PIR). It marks her first appearance at the race since 2019. Lux, a resident of Aloha, Oregon, will compete in the Rose Cup 2 (RC2) class behind the wheel of the No. 45 Black Rock Coffee Bar Dodge Viper ACR-X Shoed by Chinook. The blue, orange and white V10-powered super car is a fan favorite and a second home to Lux having piloted one of America’s great sports cars to victories across the continent.
Her connection to the Rose Cup pre-dates even Lux’s own birth. Her father, Dick Hahn, owned the Ferrari Testa Rossa that drove to victory lane in the first-ever Rose Cup in 1961. The two-time Rose Cup podium finisher (2011, 2014) made her first start in the race in 2001. Lux’s brother, Steve Hahn, will also be racing this weekend in Portland but not at PIR. He will be running a Dodge Challenger at the Woodburn Dragstrip in the NHRA’s Super Stock class.
Lux is a 14-time road racing champion with 10 wins in 26 career Trans Am Series starts. Among her championship-winning performances, the founding board of directors of the Women In Motorsports North America is the 2018 Trans Am Series TA3 Northern Cup champion.
Lux Performance Group, owned by Fred and Cindi Lux, is based in Aloha, Oregon.
The Rose Cup start is Lux’s competitive return to not only her hometown race but to the cockpit. In 2022, Lux was involved in an accident at Watkins Glen International while racing in a Trans-Am Series race. The 55+ G impact left her body bruised and broken. Intense physically therapy and training has allowed her back behind the wheel of the Viper race car.
Qualifying will take place at 3:00 p.m. PT on July 12 with the premier race of the weekend, the Rose Cup, scheduled to take the green flag at 3:30 p.m. PT the following day, Sunday June 13.
Learn more about the Rose Cup Races at RoseCup.com .
Cindi Lux, Driver, No. 45 Black Rock Coffee Bar Dodge Viper ACR-X Shoed by Chinook |
“It’s wild to be back behind the wheel of the Black Rock-Chinook Viper and to be doing it in front of my hometown crowd with two local companies onboard. Cool to have our longtime partner Black Rock Coffee Bar and first-time partner Chinook Footwear supporting us. Just feels so right to be doing this whole thing as a local deal. I hope everyone comes out to show their Portland spirit.
About returning to the cockpit | “I am not going to sugar coat it; the recovery was challenging. A couple of broken bones and soft tissue injuries take time, and I am terrible at just being patient! But I have worked hard and so have the guys in the shop putting my car back to top shape. Now it’s time for me to throttle up at Rose Cup and have some fun. This race is more social than any other race on my calendar.”
Rusty Olds, Brand Manager, Chinook Footwear |
“Partnering with Lux Performance Group is a perfect fit for our brand. All their team members are on their feet working hard during a race weekend and really need quality footwear. We have been in the boot game for over 35 years, and now we’re building some of ’em right here in Portland. We are ecstatic to be helping out the team for this Rose Cup race in Portland. Local team, local company.”
About Lux Performance Group, LLC | Lux Performance Group, LLC was established in 1994. Based in Portland, Oregon, with a blend of business excellence and automotive passion, Lux Performance Group presents a unique, single point of contact for those interested in any automotive or motorsports program. With a full in-house fabrication division, creations designed on a cocktail napkin come to fruition. Lux Performance Group has developed the procedures and processes within the motorsport arena to cover everything from full race car builds and at-track support to driver development. Unique projects like custom electric bike designs are also within reach of the extensive engineering know-how of the Fred and Cindi Lux-owned operation.
For more on Cindi Lux, please visit www.CindiLux.com. Follow Cindi on X at www.Twitter.com/CindiLux, on Facebook at www.Facebook.com/OfficialCindiLux and http://instagram.com/cindilux on Instagram.
About Black Rock Coffee Bar |
Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to more than 150 retail locations in seven states.
About Chinook Footwear |
Chinook Footwear is a local Portland company manufacturing top quality work boots in Oregon. These “Made in the USA” boots core mission is to provide quality products for the working person at a reasonable price. Begun 35 years ago manufacturing products under other well-known brand names, Chinook is now offering their own retail line directly to consumers from its Oregon factory. Chinook Footwear is “the biggest little company you have never heard of”.
